Tips, Tricks & Tools for Free Publicity
This week, I received two Help this Hound questions from the owners of businesses that sell T-shirts. I'm including both of them here because their problem is similar---how to attract attention and generate publicity and interest for their shirts. Here are the two questions:
Andrea Ayers of Boulder, Colorado … [Read more...]
Dr. Shawn Messonnier, a veterinarian and award-winning author from Plano, Texas, writes: "I would love ideas from other Hounds on how to promote my new line of certified organic pet shampoos. "They're currently available online only at … [Read more...]
If journalists and consumers are using Google to find someone with your expertise, and you're not on the first page of the search results, they may call one of your competitors who ARE in one of the top three positions on the most popular search engine.
Like Adam … [Read more...]
If you're pitching National Public Radio's "All Things Considered," Carol Klinger, associate editor, who has worked for NPR since 1995 and fielded thousands of … [Read more...]
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture … [Read more...]
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you'll make it big. Problem is, so are thousands … [Read more...]
Most of us may forget the "lipstick on a pig" controversy by next week.
But I'm betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As … [Read more...]
Wouldn't it be great if you could get inside the minds of the army of bookers who decide which authors and experts get booked on Oparah, FOX News, CNN and other big shows? They could tell you instantly exactly what kinds of topics they're looking for, how to pitch them and the big mistakes that would automatically disqualify you. [Read more...]
If you're writing a book, here's a tip that savvy authors already know. When you're trying to get onto a TV or radio show, never pitch your book. As soon as guest bookers realize you're peddling a book, you're toast. Instead, pitch a relevant issue … [Read more...]
How could the Rev. Jesse Jackson, a master at playing the media like a fiddle, not know the mic was on last week when he made that repulsive comment about castrating Barack Obama? One of the very first things you learn in Media Training 101 is that if you're mic'd, always assume it's on and never say anything you wouldn't say off the air. I heard … [Read more...]
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