The Publicity Hound’s Special Report #37
How to Tie Your Product, Service, Cause or Issue to the Weather
The weather happens 365 a year. That’s 365 opportunities for publicity! Yet too many people overlook this chance to self-promote. Read about 17 examples of how to get yourself or your company or nonprofit into the news by piggybacking onto the weather.
- Why weather stories are fabulous publicity opportunities
- Why you should call the media before they call you
- Who to pitch at various media outlets
- Enticing little extras you can offer to convince them to cover you
- How to pitch your product or service without having to buy an ad