One of the biggest writing problems I see among people in my mentoring program, and others who hire me to improve their writing, is that they’re afraid to write like they talk.
They never use one-word sentences. They refuse to start sentences with words such as “and” and “but” because an elementary teacher way back when told them not to. They try to sound important when they write. So they use long words in long sentences that make up long paragraphs. They remove all slang from their writing so it’s clean and pure. And often, boring.
Business coach Michael Angier agrees.
“Too many times, I see people who are good verbal communicators try to put on a different air in their writing,” he says. “It doesn’t work. It’s much better to be conversational.”