If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I’m in a hurry, is “good.” Thanks to  Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows … Continue reading PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’