I’m creating a video right now for that very purpose, using Camtasia Studio 5.0. It’s a software program that captures whatever is on your monitor screen. The screencasts can be saved in a range of formats, including Flash, WMV, AVI and QuickTime.
The latest version, by the way, is far superior to Camtasia 2.1. One of the coolest features is the writing tool, so you can actually “write” on the screen with a red marker. Or change the color if you wish.
I’m experimenting by starting my video with a “talking head” clip of me in front of my computer screen, created with my Flip Video camera, then segueing to the Camtasia video tour. Come to think of it, a video tour would be equally helpful at a blog.
The “Welcome to my website” video idea is one of several ideas for using video that I’ve explained in my new article “Amateur video can propel your publicity campaign, search rankings.”
What does placing video at your website have to do with getting publicity? Several things:
If journalists visit your site and see a helpful video that leads them by the hand and takes them through your website, they will be more inclined to stay.
Ditto for visitors who aren’t journalists.
The more journalists are impressed with your website, the more inclined they will be to cover you.
Any tour of a website should certainly include a short explanation of your press room. This is the place where journalists can find what they’re looking for quickly. And if you’re smart, your press room will explain all the ways you can help journalists, like mine does at the bottom of the page.