Flooding in the Midwest. Wild fires in California. Snow in the Northwest. Scorching heat on the East Coast.
And it’s still only spring.
This is the time to pitch weather stories. If you sell or give away a product or service to help people cope with the weather, let the media know. They’re hungry for any tie-in.
Several years ago, after terrible flooding in the Midwest, the president of a Minnesota company that sells dehumidifiers called a local drive-time radio show on a popular Milwaukee station. It was during a week when homeowners had bought every small engine and generator in the state, which they used to remove water from basements. On that afternoon, there wasn’t a generator to be found in a store anywhere in Wisconsin.
For at least 10 minutes, the host interviewed the company president who explained how his machine works. The host even repeated the company’s toll-free phone number several times. I remember thinking, “Now THAT’S smart!”
What story idea can you pitch to help people cope? As I explained in my “Special Report #37: How to Tie Your Product, Service, Cause or Issue to the Weather,” piggybacking onto the weather is one of the easiest ways to get into the news, yet few Publicity Hounds take advantage of this opportunity.
Start today adding weather stories to your 12-month publicity plan or media plan.