Kristen Matthews, book editor for the "Early Show" on CBS, says book publicists shouldn't let their authors call book review editors like her and pitch a program segment. "Some of them can't stand to hear the word no," she told 200 members of the Publishers Marketing Association this afternoon. Others refuse to accept their publicist's advice and … [Read more...]
Memorial Day weekend ideal time to pitch
Reporters already are knocking off work for a long holiday weekend. TV assignment editors are searching everywhere for a good local angle to Memorial Day. News staffs are lean and will continue to be, straight through until Tuesday. But the print and broadcast media still need enough stories to fill all that airtime and all those news … [Read more...]
Every author should hear this media panel
If you're going to New York City next week for the BookExpo America convention, don't miss Steve Harrison's media panel on Saturday. I'll be there. I attended this last year when it was part of the convention, and it was one of the highlights of my trip. A panel of top-tier print and broadcast journalists offered their best tips on how … [Read more...]
Pitch stories to Religion News Service
When I attended my niece's high school football game in Ohio last fall, I couldn't help but notice that some of the cheerleaders looked like (starts with the letters SL and rhymes with mutts). Apparently, it's not just me feeling old again. A story in my local paper yesterday discussed the spirited debate over what's appropriate at high school … [Read more...]
Help This Hound promote a glare eliminator
John Cicale of Deptford, New Jersey writes: "I invented and produced the Glare Eliminator, with my own money. It's a reusable static cling headlight window tint that cuts glare from your driver's side window. It clings to the inside of your window, and when you're finished with it, you simply peel it off, place it on a piece of cardboard and store … [Read more...]
Getting the mainstream media’s attention for an ethical business campaign
Shel Horowitz of Frugal Fun in Massachusetts asks: "In June, I started a campaign to change the business paradigm--to create a climate where ethical business is the norm. I see this as a 10-year effort, and I have a background in both marketing and organizing. This is not the first time I've attempted to do something the experts said was … [Read more...]
How an author/therapist piggybacked onto runaway bride
As I was writing last week's tip about how to piggyback off the runaway bride story, my friend Barbara Bartlein was doing just that. Barbara, a professional speaker and author of the book "Why Did I Marry You Anyway? --12.5 Strategies for a Happy Marriage," saw all the attention the Runaway Bride was getting and fired off [Read more...]
Build relationships with reporters
Get to know reporters who you want to cover you, and start building relationships. But how do you start building relationships with someone you don't know, particularly a reporter who is pitched dozens of times a day? Take a tip from Jeffrey O'Brien, senior editor at Wired magazine. "We love to talk about our work," he said. "On a very rare … [Read more...]
Runaway bride story begs for comment
People have been buzzing for a week about Jennifer Wilbanks, the 32-year-old runaway bride-to-be, who bolted from Atlanta four days before her wedding and set off a massive search by police and the FBI. This story screams for letters to the editor, opinion columns and expert opinion on radio and TV talk shows from authors, speakers, mental health … [Read more...]
Quote excerpts from product reviews, with attribution
Lisa Wuennemann of Beloit, Wisconsin writes: "When a reporter reviews our new product and prints a review in the newspaper or voices it on air, can we legally use a quote from the review in materials that we send promoting the product as long as we source it? Do we need to obtain written approval first?" The Publicity Hound says: I forwarded … [Read more...]
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