Donald Hansen of The Viking Trader, a company that makes Nordic jewelry, wrote today to thank me and the rest of the Publicity Hounds for their wonderful suggestions a few months ago on how he can market his Nordic jewelry. His question was posted in my ezine, "The Publicity Hound's Tips of the Week," and you can read the question and all … [Read more...]
Pitch your products for holiday gift guides
If your product or service would make the perfect Christmas gift, now is the time to pitch many of the major magazines that have special holiday gift sections and work several months ahead. But how do you know which publications are doing gift guides? Or which are doing feature stories on products that make great gifts? Or which publications … [Read more...]
Weigh in on the Michael Jackson verdict
I know. I know. You're sick of Michael Jackson. I am too. But true Publicity Hounds who have something to offer the media don't stop here. They think of ways to piggyback onto the not guilty verdict. Some examples: ---What do child advocates have to say about the pop star, who admitted on camera that he sees nothing wrong with a grown man … [Read more...]
Pitch ethnic media
When publicist Miriam Silverberg took on Meli Melo, a French restaurant in New York City, as a client three years ago, she immediately got to work pitching ideas that would result in the greatest publicity possible. She dreamed, of course, of a four-star restaurant review in the New York Times. But she's realistic enough to know that a major … [Read more...]
Why Publicity Hounds must have good-quality publicity photos
I'll bet at least 3 out of 4 of you who are reading this right now don't have a good-quality photo of yourself that you can give to a reporter or editor who asks for it. Photos are often far more powerful than articles. Every time my photo appears in the newspaper along with a news item about me or an article I wrote, I always hear the same … [Read more...]
Don’t take boring check-passing photos
A Publicity Hound who just started reading this newsletter emailed me last week, asking if I have any clever suggestions for an interesting check-passing photo. Sorry, I said. There is no such thing. Every check-passing photo looks alike. Two people stand shoulder-to-shoulder, each clutching one end of a check and staring into the camera with a … [Read more...]
Don’t overlook ethnic media oulets
When you're creating a media plan, don't overlook the numerous ethnic media outlets, from small weekly newspapers to specialty radio shows. This article at WashingtonPost.com says the landscape of ethnic media has grown more crowded in recent years, reinforced by the same immigration patterns that are driving the nation's population … [Read more...]
Honey, the money dog
Filling up your gas tank doesn't get more fun than this. When Don Rogers picked up a cocker spaniel named Honey six years ago at the dog pound, he could never have guessed the fame she would bring to his gas station--Crazy D's All American Fireworks at the El Cheapo Gas Station just off I-95 in South Carolina. It's a family business. So Honey … [Read more...]
PMA Update: Book reviewers don’t want press kits
Do you know what book reviewers at newspapers and magazines do with those fancy press kits you send them? They throw them away. Or, if it's Bob Minzenheimer of the New York Times, he throws away the contents and takes the folders home to his kids. A panel of book reviewers told members of the Publishers Marketing Association's annual conference … [Read more...]
From PMA University—4 principles for book publicity
Book publicist Alice Acheson gave 200 members of Publishers Marketing Association her four principles of publicity success this afternon at PMA University, the annual educational program for authors and publishers. Her principles are: 1. Start marketing the minute your book contract is signed. Write one paragraph about the book and one paragraph … [Read more...]
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