Tips, Tricks & Tools for Free Publicity
by Joan Stewart
You should have seen me last Thursday, racing around the Expo building at the Wisconsin State Fair, darting from display case to display case, searching for the two pieces of needlepoint I entered.
I finally found them with -- ta da! -- a second-place ribbon on one and a third-place ribbon on the other. My heart started racing, and I … [Read more...]
by Joan Stewart
Sheryl Raineri of San Antonio, Texas writes: "I operate Gold Star Professional Offices, an executive suite office center. We opened in spring last year and were forced out of our space due to renovation. Now we're in a much nicer location and want to promote our temporary office set-up (we call it a "day office") to business travelers … [Read more...]
by Joan Stewart
I'll be one of the first in line when the Wisconsin State Fair opens this weekend, making a mad dash to the Expo building to see if two framed needlepoint canvasses I entered won blue ribbons---or were judged good enough to even place. Then it's off to the creampuff building to stand in a mile-long line and watch college kids in white aprons … [Read more...]
by Joan Stewart
Mark Nash of Evanston, Illinois writes: "I am a subcriber to your ezine and it has helped this newbie PR junkie get on 'The The Early Show'on CBS to promote my newest book '1001 Tips for Buying and Selling a Home' as well as get a nationally syndicated monthly real estate article with byline. "I have hit a publicity lull and need … [Read more...]
by Joan Stewart
As I watched Tiger Woods sink his putt on Sunday to win the British Open, I couldn't help but wonder whether the Porta Potties on the golf course at St. Andrews in Scotland had pretty toilet paper and delicate hand towels. I doubt it. But every time I watch golf on TV, I'm curious about what the Porta Potties along the course look like. That's … [Read more...]
by Joan Stewart
Jamar Johnson of Phoenix, Arizona writes: "I need help from Publicy Hounds on how to market my company, SportsPro HR, Inc. It provides personal wealth and human resource management services for professional athletes, entertainers, and small business owners. The sports and entertainment management industry is very, very competitive, and I … [Read more...]
by Joan Stewart
The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for "Harry Potter and the Half-Blood Prince." ---Therapists and grief counselors can be the local angle to this national story by commenting on how … [Read more...]
by Joan Stewart
Marsha Jordan of Harshaw, Wisconsin writes: "I'm the founder of a national nonprofit charity helping sick children and I've written a book to use as a fundraiser---a compilation of inspirational essays designed to encourage anyone dealing with difficulties and challenges of life. It's illustrated with drawings by children battling cancer and other … [Read more...]
by Joan Stewart
One of the best ways to generate publicity for a product, service, cause or issue is to find a reporter who has experienced a problem that's related to the story you want to pitch. It's called finding a reporter's hot button and sometimes it happens purely by accident. Publicity Hound Carol Adams of Charlotte, North Carolina said she was having … [Read more...]
by Joan Stewart
Keep your eyes open for summer movies that might help you create publicity for your product, service, cause or issue.
It's Just Lunch, an international dating service that gives clients a chance to meet over lunch, uses this strategy to get phenomenal publicity.
It recently surveyed 2,774 East Coast singles on whether they found … [Read more...]
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