When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
If you MUST stage a groundbreaking event, try this
You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category.
They're tired, lifeless events staged for the media and to stroke the organizers' egos. Smart Publicity Hounds avoid them at all … [Read more...]
Italian restaurant in Texas hurting; needs marketing tips
Deborah Lott of Giddings, Texas, writes:
"My husband and I opened a casual pizza and Italian restaurant in the small Texas town of Giddings, population 5,000, on … [Read more...]
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it's all too easy to become giddy with excitement, and miss doing the hard work necessary to "publicize the publicity" and turn one media hit into what can become multiple hits.
Larry Jacobs reminded me of … [Read more...]Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes:
"I work for a large county government that has a variety of groundbreaking/grand opening events.
"The facilities range from libraries, parks and public safety buildings to homeless shelters … [Read more...]
Free call today on ‘Secrets of Publicity Superstars’
If you're around today, Thursday, Aug. 5, join Steve Harrison for a free webinar (or teleseminar) and discover 12 strategies you can use to get more publicity. It's called "Discover the … [Read more...]
Everything you do online—good and bad—is publicity
Everything you say online reflects on your reputation.
By Phyllis Zimbler Miller
Guest Blogger
N.Y. ‘dress better’ workshops for women need publicity ideas
Cathy Berger of Roslyn, New York, writes:
I keep having to cancel events because I don't have enough paid registrations.
I have a live, hands-on "dress better" fashion company full of classes. Most are $36 for 90 minutes of instruction, and … [Read more...]
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you.
Here are 6 tips on how to generate publicity from breaking news.
Update: We'll be discussing these tips and many others during the webinar "[Read more...]
Connect with journalists through media leads service
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