As more newspapers and magazines cut staff, don't be surprised if a journalist who you pitch---or one who finds you … [Read more...]
Authors, the media don’t care about your books
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
BBQ restaurant in Philly needs ideas for promotion
Michael Smith of Philadelphia writes:
"My brother is the chef/owner of Fletcher's BBQ, a restaurant that opened in September in a working middle-class neighborhood in the Philadelphia suburbs.
"It offers take-out and delivery … [Read more...]
Need story ideas? Here are 6 to pitch in March
This time of year, with no major holidays around the corner, you might be hurting for story ideas.
Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on [Read more...]
6 ways to romance journalists with your pitch
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin.
I first heard her say that about 10 years ago, and I've never forgotten it because she's right.
When I worked as a newspaper editor … [Read more...]
Help me with a creative wager for the Super Bowl
Pittsburgh PR guy Chris Martin, who follows me on Twitter, says he wants to do some friendly wagering before Sunday's Super Bowl.
He's from Pittsburgh, and a Steelers fan and manages Martin … [Read more...]
Look far beyond your topic for publicity ideas
When you're looking for a publicity opportunity, don't just concentrate on your core product, service, cause or issue.
In many cases, there's plenty going on inside your organization---or your home---worth sharing.
The most recent issue of the … [Read more...]
Pitch unusual angles, like witches, on how to sell a home
The housing market, which is still flat throughout most of the U.S., offers a timely opportunity to pitch stories to journalists, broadcasters and bloggers about unusual techniques for selling homes.
This morning's Wall Street Journal, for example, had a … [Read more...]
7 ideas for publicizing a new construction project
In this lousy economy, almost any construction project makes the front page of the local newspaper.
But you still need to think creatively when publicizing a building project.
A writer emailed me recently asking how her nonprofit could … [Read more...]
How to un-Google yourself & push bad news off Page 1
This month's guest blog post is from Mark Macias, a crisis communications consultant. He runs a TV production and PR company that has consulted with … [Read more...]
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