Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
7 phrases journalists hate hearing when you pitch
The next time you pitch a journalist, remember that what you don't say is just as important that what you say. Mickie Kennedy of eReleases.com explains why [Read more...]
5 reasons why PR interns shouldn’t be pitching the media
If you're lucky enough to be hiring a PR intern this summer, don't fall into the trap of letting them learn on the client's nickel. There's a … [Read more...]
Do you buy ads? Offer a testimonial for free publicity
I'm all about generating free publicity, so you don't have to pay for ads. But if you buy … [Read more...]
Inventory clearance on CDs, transcripts, booklets
Information products can become out of date so quickly, particularly those dealing with social media sites or any type of technology. For that reason, I'm cleaning out my massive inventory and practically giving away more than 20 titles. CD and transcripts, regularly $39.95, are only $5 each, plus shipping. Tips booklets on employee recruitment … [Read more...]
Nonprofits: Patch.com offers volunteers, free ad space
Don't view Patch.com only as a news-gathering website for hyer-local news. Last month, when I shared [Read more...]
Can you spot the 5 mistakes in this guest blogger’s pitch? Find them all and win $100 coupon
If you want to write a guest blog post at your favorite blog, and you're writing the pitch, don't make the five mistakes this blogger made when he emailed me today. Can you guess what they are? Here's the entire pitch: OK, what did the blogger do … [Read more...]
Piggyback onto the Royal Wedding with 70+ story ideas
Publicity guy Jerry Brown says the Royal Wedding on April 29, between Prince William and Kate Middelton, is the perfect opportunity for Publicity Hounds to "use headlines to make headlines." He's right. So here are my story ideas---yours for the taking. … [Read more...]
Beware of journalists’ trick questions during an interview
Let's see how savvy you are when it comes to interviewing with journalists. Which of the following would you consider a trick question: A. "What's your annual revenue?" B. "I know you feel uncomfortable commenting on that topic, but how … [Read more...]
AP: The news powerhouse you probably aren’t pitching
Quick. Find your media hit list---the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I'll bet you a bag of dog treats that the Associated Press isn't on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP was ranked first in terms of how often their … [Read more...]
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