Jennie Rosenbaum of Melbourne, Australia writes: "I'm an artist and have been offered my fist solo show by a respected commercial gallery in Canada. This is extremely exciting as I have only been practicing professionally for a couple of years. My online presence and my website are … [Read more...]
Words That Sell: Inspiration-on-demand
Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you're hopelessly stuck because you can't think of a better way to say a word like "authentic" or "beautiful" or "free"? I've been known to sit there for 20 minutes staring at the screen. My friend [Read more...]
‘Follow your heart’ website needs promotion ideas
Elaine Ellen Solart of Skull Valley, Arizona writes: "I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life. "You hear 'follow your heart' but no one tells you how to do … [Read more...]
Business reporters: 30 under 30 to watch
If you're pitching business news, you probably know lots of the big-name journalists who work for top-tier publications like the Wall Street Journal and Forbes. You may not be familiar, however, with some of the up-and-coming writers who are really making a name for themselves in business journalism. I harp constantly about researching … [Read more...]
David Meerman Scott thanked these 163 bloggers
I've only been blogging for a few years, and I'm still learning.
For example, in this morning's post about the 163 bloggers who David Meerman Scott thanked, I never listed the … [Read more...]
Authors, thank bloggers when your book is published
Here's a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning you. Then as soon as the book is published, … [Read more...]
The changing media landscape: How to keep up with it
Newspaper and magazine reporters frequently change jobs, even if it's to earn a piddly $30 more a week at a competing publication.
The TV and radio industries are in flux, too, as stations are bought and sold more quickly than items on eBay. So how can you stay on top of all the major developments on the media landscape?
Write press releases for spiders, not just for humans
When you write a press release, who is your target audience? a. Journalists b. Search engine spiders that crawl the Internet looking for copy that includes the keywords people are using to search for certain kinds of information c. Consumers and end-users who can find the release online, visit your website and download a free ebook, or maybe … [Read more...]
Employment lawyer blogs about NBC hit ‘The Office’
Here's a great example of how a blogger piggybacks her entire blog onto a popular TV show. Julie Elgar, an attorney at the law firm of Ford & Harrison in Atlanta, Georgia, counsels companies on avoiding lawsuits and shows managers how to comply with various state and federal employment … [Read more...]
Public speaking tip: 7 ways to get on a panel
Scott Lorenz of Westwood Communications has helpful tips on how public speakers can land a spot on a conference panel. It's in the latest issue of The Navigator, the ezine published by Bacon's. Most important: don't wait for an invitation! And tell them you'll help promote the panel as … [Read more...]
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