I love knowing that in a few weeks, I'll no longer be just a "member" of the Better Business Bureau. I'll be an "accredited business." That sounds better. It also lends an aura of credibility to small businesses like mine that join the BBB to, among other things, be able to display the BBB logo on the [Read more...]
Press clubs: Logical place to meet journalists
If you're looking for ways to meet your favorite local journalist in a relaxed a relaxed social setting, join your local press club. Press clubs promote journalism excellence through a variety of programs, activities and monthly meetings. Most members are from the working press, but plenty of PR people also belong. David Niles, former editor of … [Read more...]
Company anniversary? Get onto the speaking circuit
A common question from small-business owners: "How do I celebrate my company's anniversary?" One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber of … [Read more...]
Nutritionist chides Bush for meat-heavy lunch
Kudos to Australian nutritionist Vicki Flood for generating publicity by piggybacking onto President Bush's visit to her country and criticizing his not-so-healthy choice of lunch food. Flood, from Sydney University's Centre for Public Health Nutrition, … [Read more...]
Papa Jack Weil, the oldest CEO, great Labor Day story
Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: "A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is … [Read more...]
Free meeting rooms: A great PR tactic
When I wanted to present a halfday workshop in Norfolk, Virginia two years ago, I asked my friend, Sandy Dumont, The Image Architect, if she knew about any inexpensive meeting rooms in Norfolk, where she lives.
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Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: "My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published … [Read more...]
Restaurant reviewers report on dirty restrooms
When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers---and worse. Most other reviewers do, too. An article titled [Read more...]
Thank-you notes make a lasting impression
It's a publicity tool that's as old as dirt, so I was pleased to see it mentioned in a case study written by Marketing Sherpa, about how a successful Publicity Hound reaches out to … [Read more...]
Book Tour connects authors with audiences
If you're an author who does book tours or a speaker who's looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books? Sign up and find out … [Read more...]
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