When personal assistant Christie Gaderson of Priorities Concierge in Austin, Texas read my tip about how to set up a Google Alert to learn which bloggers are writing about … [Read more...]
Bad landing pages include four fatal flaws
During a typical email marketing campaign, about half the visitors to a website's landing page bail out after spending only 8 seconds on the page. Why? A crappy landing page that fails to get readers' attention and keep them reading. Instead of intriguing them, it causes confusion and forces the visitor to leave. It's either too cluttered with … [Read more...]
Worst mistake Internet marketers, Publicity Hounds make
I cheered when I read Rosalind Gardner's excellent article on "The Worst Mistake Internet Marketers Make." It's the also the worst mistake Publicity Hounds make: Failing to capture people's email addresses at their websites. Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story … [Read more...]
Google PageRank rank: How it’s determined
Whether you're searching for the most influential bloggers, or the best online article directories, or simply trying to make your own website more attractive to the search engines, a valuable tool you must use to put everything in perspective is the Google Toolbar which you … [Read more...]
Landing pages webinar with Mark Widawer June 14
Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle? I see that problem repeatedly among people who want publicity. I hear them bragging about a major media hit they got for themselves or their PR client, and all the … [Read more...]
Internet marketers, know the hot topics
Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It's a preview call for his one-day … [Read more...]
Author needs help writing a sales letter
Patricia Dischler of Prairie du Sac, Wisconsin writes:
"I am the author of 'Because I Loved You: A Birthmother’s View of Open Adoption' (Goblin Fern Press, 2006). This book is part memoir, part guidance/advice. I share the story of placing my son for adoption in … [Read more...]
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the … [Read more...]
Cross-promote your blog and ezine
One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other. For example, in this blog, there's a sign-up box for my ezine, "The Publicity Hound's Tips of the Week," just below my photo over on the right side. Many of you reading this blog arrived her by clicking on a … [Read more...]
Capture email addresses with Hover Ad Creator
After I posted last week's item about the power of capturing visitors' email addresses at websites, several Publicity Hounds wrote, asking how they can create the box like the one I have that bounces down from the top of the screen … [Read more...]
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