My blood boils when I see authors wasting time on Amazon.com and Barnes & Noble best-seller promotions in which they rally their friends and their friends' friends to buy their book on the same day so it jumps to the top of the … [Read more...]
‘Pink products’ media event helps you meet journalists
Do you have a "pink product" that supports breast cancer research and that you'd like journalists to see in time for their October 2008 coverage of Breast Cancer Awareness Month?
The first "Think Pink Media Event" will be held from 11:30 a.m. to 2:30 p.m. Tuesday, … [Read more...]
Online press releases help your ideal customers find you
People searching for solutions to their problems type phrases like these into the search engines:
"Relationship commitment issues" "Non-engagement letter" "Disgruntled employees"When you write press releases or articles that addresses your customers' problems, and then post them online, you can generate lots of attention, new … [Read more...]
Green marketing: 5 simple rules to follow
If your product isn't environmentally friendly, or the marketing message for your green product is poorly planned, consumer groups will be all over you, like they were when they targeted Home Depot for sustainable harvested wood, Nike for child labor practices, and McDonald's for Styrofoam clamshells and obesity. This article by Jacquelyn … [Read more...]
Ali Brown’s 2008 ‘Blueprint-in-a-Box’ is ready
I've worked hard to build my business to the point where I don't have to travel anymore. No more sleeping in airports, living in germ-laden hotel rooms or eating lousy food on the road. I do most of my work in my pajamas, or jeans and a T-shirt. About 98 percent of my revenue is generated in front of my computer, where I can also promote myself to … [Read more...]
Book tours being replaced by virtual tours
Book tours---which can be expensive and time-consuming---are falling out of favor, and being replaced by podcasts, film tours, blog tours, book videos, and book trailers. This article in the Christian Science Monitor speculates as to whether the cumulative effect of … [Read more...]
Ideas needed for promoting Michigan nature park
Walt Shiel of Lake Linden, Michigan writes: "Our publishing company has just started working with a local nonprofit foundation that operates an outstanding nature park with miles of beautiful trails and three miles of waterfront land---all of which will soon be connected to the local university's cross-country ski trails. "We are casting about … [Read more...]
Fiskars’ word-of-mouth campaign a success
Here's an example of a clever PR campaign that relied not on traditional media coverage but on word-of-mouth buzz and a huge online community that just keeps growing. The campaign---sponsored by Fiskars, the company best known for it's orange-handle scissors, in conjunction with the Brains on … [Read more...]
Waymarking.com lets you promote interesting places
Here's a cool social media tool to use in your publicity campaign if you're promoting a tourist attraction, an event, a neighborhood, or even something as mundane as your local firehouse. It's called waymarking, and you can do it here. A tip of the hat to Publicity Hound Rebecca Davey of … [Read more...]
Learn 5 legal issues for online businesses
If you write articles, create information products, blog or create, publish and distribute any kind of content online, you must know how to protect yourself from the scoundrels who might be tempted to steal your content. My colleagues, Denise Wakeman and Patsi Krakoff, aka The … [Read more...]
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