Tips, Tricks & Tools for Free Publicity
Gabrielle Yetter of Marblehead, MA, writes:
"I recently launched my new company and produce The Screaming Pillow which is a pillow you scream into when you need to let off steam.
"It came about after my sister and her baby were killed in a car crash many years ago and my mother was counseled by a bereavement therapist to scream … [Read more...]
By Joan Stewart
Don't jump head-first into social media without first identifying your target audience.
If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren't interested in what you have to say.
The My Creative Team blog suggests you [Read more...]
If you're not using teleseminars in your business, you're missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say.
With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events.
They're also a … [Read more...]
Cheryl Muskus of Oak Creek, WI, writes:
"I'm the owner of The CarmelRose, a floral shop, and I'm looking for ways to generate publicity in a very competitive market.
"Even though our industry is hurt to a large extent when obituaries state 'in lieu of flowers, the family … [Read more...]
The next time you write a press release, don't let youself lapse into gobbledygook.
They're annoying, overused words most people wouldn't use when they talk, but they don't hesitate to use them when they write because buzzwords make their releases sound "important."
I've written before about [Read more...]
Most people who email me with questions about how to write press releases ask the least important questions:
How many words should my release be?If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training.
I've been a member for two years, and there's no way I could possibly do what I'm doing today without this group. One of the biggest complaints from my own … [Read more...]
Jeff Clear writes of Monument, Colo., writes:
"I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado.
"Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have … [Read more...]
Cynthia Barnes of Fort Wayne, Ind., writes:
"After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org.
"The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I … [Read more...]
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of "Craigslist: A Valuable Publicity Tool.":
"I'm looking for a way to put a dollar value on web hits I get for my PR clients.
"For example, if a … [Read more...]
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