I love Peter Baron’s article Learning to Feed Social Media Consumers because it’s chock full of examples on how to spread your message far beyond traditional media to social media sites like YouTube and Facebook.
Unlike pitching traditional media, where you are reaching out with your message, using social media as part of your publicity campaign creates a “pull” cycle because you can use your content to pull in search engine traffic.
Think photo sharing sites are just for personal images? Think again. A recent query of SmugMug found 27 different images using the keyword “Javits” – as in the Jacob K. Javits Convention Center in Manhattan. Almost 300 images can be found on Photobucket identified as “new product,” and 61,991 pictures on Flickr.com claim “first place.”
The next time you’re thinking of pitching traditional media, force yourself to identify at least one social media site where you post an article, photo or video, and make sure consumers can find your message.