Dave Kadavy of Chicago, Ill. writes:
“I run a roommate-meeting event called Flatmate Meetup. It’s kind of like speed-dating, but for roommates. I started it in San Francisco and expanded it to Chicago. We now have almost 1,400 members between the two cities.
“We currently promote the event by posting on Craigslist where people look for roommates, but we need more brand recognition to be successful, and that audience has proven difficult to reach. What tips do your readers have for getting the word out—to the right people—about these events?
“The target audience is mostly people in their mid-20’s to early 30’s, college grads. I currently have the events at bars.”