Web marketing expert Larry Chase has a dandy tip on how to lead people who are reading your press release online directly to your website:
“I sometimes offer 3 out of 10 tips or trends within my press release and a live link thereafter for readers to jump to my site where they can read the remaining 7 tips. Very effective.”
Here’s a press release he wrote and distributed through PRWeb that’s a perfect example. The tip above is Tip #8 in a list of 10 tips. But his press release only included three tips, and I had to click on the link in the release which took me to the entire article, where I could read the other seven tips.
I’m going to incorporate this tip into my tutorial “89 Ways to Write Powerful Press Releases.” In fact, if you write how-to articles and post them to article directory sites, you can also offer additional tips in the author resource box at the end of the article.