If you’re pitching a story idea to a Spanish-language radio station, remember that the Hispanic market is diverse.
If you’re planning to treat all stations the same, and deliver the same one-size-fits-all pitch, you’re doomed even before you begin.
Dean Thompson, media relations associate at News Generation, a PR firm that specializes in radio media tours, offers these pitching tips in the March 16 issue of PRWeek:
- Provide information relevant to the geographic region and the demographics that a station reaches.
- Audio news releases, public service announcements and interviews must be written and positioned for specific audiences.
- Don’t send the same pitch to a South Florida station serving mostly Cuban or South American audiences as well as to a southwest Texas radio station serving a largely Mexican population.
- When pitching, include a specific reason for pitching an Hispanic audience.
Here’s my related tip: When pitching an idea, you get extra points for supplying contact information of somebody within that radio market who agrees to be interviewed.