Is anybody awake in bankrupt Northwest Airlines’ PR department?
How could anyone—even somebody with a brain the size of a pea—let the company distribute tips booklets titled “101 Ways to Save Money” to employees whose pay has just been slashed?
The booklets offer these tips:
- Shop in thrift stores
- Take a date for a walk in the woods or on the beach.
- Don’t be “shy about pulling something you like out of trash.”
Northwest has stopped distributing the booklets and says the tips were “insensitive.”
Thanks to Gayle Lantz, an expert in leadership issues for CEOs and senior executives, and a member of The Publicity Hound Mentor Program, for flagging me to this one.