Shirley James of Ormond Beach, Florida writes:
“A partner and I have developed an activity-based trading card for tween girls (ages 7-12) called, UgoGrl at http://www.ugogrl.com/. The cards encourage them to become physically active, mentally challenged, creatively inspired, and socially responsible. This is accomplished across six catgories of real-life fun. Each card has a tip, suggestion or idea to try.
“Our target market loves them, but the problem is getting them into the marketplace. The major retailers purchase trading cards through a pay-on-scan contract–a situation that requires more capital than we have, and more risk than we are willing to take. We added a shopping cart to our website 18 months ago but the sales have been slow. We need help developing a strategy to educate parents and tween girls about our product.
“Our second product was developed as a means to earn enough capital to advance the UgoGrl Activity Cards. We developed a line of paper air fresheners with artwork from the cards. We have just fulfilled a chain-wide order for Wal-Mart. Our ‘Get Fresh’ Mood Enhancing Air Fresheners are now on the shelves! It has been a huge success for us, but we’re faced with the same problem–how to market them on a shoestring budget.
“Hounds, please help us out! We are two fortysomething stay-at-home moms, each with four kids. We need a home run.”