I love interactive marketing campaigns that engage people online.
The “Let’s Say Thanks” campaign, created by Xerox as a way for people to send postcards of thanks to the troops overseas, is brilliant, regardless of what you think of the war in Iraq.
Here’s how it works.
Visit their website and choose your favorite postcard design. All the designs, created by kids, scroll across the screen. Click on your favorite and write a personal message to a soldier. Xerox prints the postcard and mails it in care packages sent by the military support organization Give2theTroops to troops in Iraq, Egypt, Kosovo and elsewhere.
The postcard designs, submitted by youths 6 to 14, will continue to rotate with new artwork. So kids, teachers, children’s organizations and volunteers can all get into the act by turning this into a class project. Read the rules at the “Submit a Design” page.
The website even has a long list of media hits about the project. If your student or school submits a design that’s chosen, count on some fabulous publicity. Thanks to Publicity Hound Lori Lisi for tipping me off to this great idea.
This is the time of year when the PR machines at schools, colleges and universities are cranking on all cylinders. For more information, see “Special Report #15: Publicity Tips for Schools, Colleges and Universities.”