One of the biggest frustrations of generating publicity is getting to know a reporter, then watching her leave, or change beats. So it is with health reporters at The Wall Street Journal. The Navigator, a blog published by Bacon's, reports that WSJ health reporter Sarah Lueck, … [Read more...]
Pay-for-placement spreading to TV news
When I watch "The Sopranos," my eyes are riveted on their refrigerator and kitchen cupboards, hoping to catch a peek at what America's most dysfunctional mob family is eating these days. Son AJ chows down on Kellogg's Corn Pops, and papa bear Tony guzzles Tropicana orange juice right … [Read more...]
Do the media view you as a beggar?
Answer true or false to the following statements: ---The first time I call a media outlet, it's always to pitch a story idea about me, my company or my client even though I usually don't read the publication or watch the program I'm pitching. ---When I call, my pitches usually zero in on the product or service I'm selling, or the cause or issue … [Read more...]
Bulldog Reporter teleseminar on pitching will show you how to hit ’em out of the park
Not exactly hitting your pitches out of the ballpark? Join me and three other PR experts at 1 PM Eastern Time on Thursday, April 20, for a teleseminar on "Pitching Secrets from the Masters: How to Craft Flawless Pitches That Compel Coverage." Joining me will be my buddy [Read more...]
NewsBios website wants you to nominate your favorite journalist
Have a favorite journalist, or one you'd like to get to know better? NewsBios, the subscription-based service that provides bios of print, broadcast and freelance journalists from around the world, is taking nominations for journalists who are a credit to their profession. Each week, the … [Read more...]
Radio talk shows: 6 traits of ideal hosts, guests
If you're trying to figure out how to be a great guest on a radio talk show, just exhibit the same traits that stations demand in their hosts. In the February issue of Talkers magazine, talk show consultant John Mainelli who also covers radio for the [Read more...]
State of the Media Report shows journalists more stressed than ever—good news for PR people
It's a great day to be a PR person and a bad time to be a journalist. So says the March 20 issue of PR Week, in an article commenting on the third annual State of the Media Report written by the … [Read more...]
Liberal media on the rise—Here’s how to pitch
The March 13 issue of PR Week reports that liberal media seem to have a heightened profile, mostly because of the opposition to the war in Iraq. Progressive magazines, blogs, radio and TV programs are reporting bigger audiences. That means it's a great time for Publicity Hounds to pitch. PR … [Read more...]
Fake press passes: If you use them or see them, contact me
I attend a popular trade show each year where several people I know create fake press passes so they don't have to pay the hefty admission fee. It's easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry. If your organization issues … [Read more...]
How to address journalists might phase Miss Manners, but not the journalists
Cheryl Beck, a freelance writer from Ray Township, Michigan writes: "I have been wondering about the proper way to address journalists/editors. When I call and pitch, after a reporter answers, do I address them as they have introduced themselves? If you answered 'Hello this is Joan' do I say 'Hello Joan I am...and calling from...' or should I be … [Read more...]
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