Tips, Tricks & Tools for Free Publicity
by Joan Stewart
I'm starting to sound like a broken record:
Read the magazine, read the magazine, read the magazine before you pitch.
If you want to make it into the online version, read the website, read the website, read the website.
PR people still don't get it. So says [Read more...]
by Joan Stewart
One of the most valuable elements of a press release---a link that lets the reader click through to a website---is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to … [Read more...]
by Joan Stewart
Amid all the grim news we've been hearing about the demise of big-city newspapers, some small newspapers are sitting pretty. An article at WashingtonPost.com says that while the Internet is transforming the largest papers in the … [Read more...]
by Joan Stewart
The best sales people address a person by name when trying to sell them something. But if a TV reporter is interviewing you, don't overdo it. That's the advice from Michigan TV reporter Shawne Duperon.
"During a live interview, if you keep repeating the reporter or … [Read more...]
by Joan Stewart
If you want the Wall Street Journal to write about your company, one of the most important things to know is that the paper doesn’t feature businesses just for the sake of writing about companies. "Your pitch should have a news hook or some creative idea behind it," says Richard Turner, … [Read more...]
by Joan Stewart
Have you been reading the headlines about the newspaper industry recently? Because I used to work in it, I have. And it isn't pretty. Declining circulation and ad revenues are forcing many newspaper companies to lay off editors, beat reporters, newsroom clerks, photographers and anyone they can do without. I conducted a telephone seminar … [Read more...]
by Joan Stewart
Here's an inside secret on how to get into O, Oprah's wildly popular magazine. Be willing to wait up to two years before the editors review your pitch and say yes. That's right---two years! If you're willing to stay the course and stay in touch with the magazine, you'll have a huge advantage over most other people who give up after two or three … [Read more...]
by Joan Stewart
One of my favorite resources for story ideas when I worked as a reporter was my own newspaper. I'd turn to the classified ad section and read the categories marked "Miscellaneous," "Wanted" and "For Sale." Quite often, I'd find an interesting classified ad that would then lead to a phone call to the person who placed it, and then an … [Read more...]
by Joan Stewart
If you're dying to get yourself or your PR client in front of longtime New York Times advertising columnist Stuart Elliot, read his [Read more...]
by Joan Stewart
As I've mentioned here before, and in the column about media bias that I wrote recently for Bulldog Reporter, I'm sick to death of journalists proclaiming they're "fair and impartial," and that there's absolutely no media bias … [Read more...]
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