If you're angling for some free publicity this holiday season on radio or TV talk shows, here's a tip that I included under the headline "...And Build the Relationship" in Tuesday's issue of my … [Read more...]
Find a freelancer with SPJ freelancer directory
Here's another great resource for Publicity Hounds who need to outsource work to freelancers. Consult the Society of Professional Journalists' online freelancer directory, a listing of more than 600 members. You can search by state or specialty. Members include writers, photographers and … [Read more...]
Can journalists and consumers find you on Google?
If journalists and consumers are using Google to find someone with your expertise, and you're not on the first page of the search results, they may call one of your competitors who ARE in one of the top three positions on the most popular search engine.
Like Adam … [Read more...]
Inexpensive gifts will be in demand for holiday gift guides
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture … [Read more...]
The perils of friending journalists on Facebook
Journalists have always hated being identified publicly as the "friend" of a source. "I'm not your friend," is a typical response. "I'm just trying … [Read more...]
Prepare for an interview with a reporter these 8 ways
If a reporter contacts you unexpectedly and asks for an interview in the next few days, and you don't feel entirely ready, how do you prepare? That's what Leilie McKinley of Soaring-Phoenix.com, one of my business coaches, just called to ask. A reporter … [Read more...]
Every day is a bad day for press conferences
Pompous elevator pitches turn off reporters and others
When somebody asks "What do you do?" how do you respond? If your answer includes words with multiple syllables or jargon, words that only people in your industry can understand, you've probably forced their brain into shut-down mode. The Philadelphia Inquirer article "Too many firms use jargon to convey ideas" offers example after example of … [Read more...]
McDonald’s iced coffee showing up on TV news desks
Here's another example of how the line between news and advertising is more blurred than ever. The next time you're watching the news on your local FOX station, or on a station owned by the Meredith Corporation, look on the desk in … [Read more...]
Hungry reporter gets a free gourmet burger, thanks to Twitter
Twenty years ago, when I worked in the newspaper business, if a local company had delivered to my newsroom a free gourmet burger that I could enjoy at lunch, I probably would have turned red from embarrassment, then eaten it, with my fellow newsroom buddies … [Read more...]
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