In yesterday’s email tips, I shared a link to one of the best infographics I’ve seen lately on how to promote an event beforehand, while it’s under way, and afterward using social media.
Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read version of this in The Definitive Guide to Event Marketing, a free 120-page event marketing workbook that you can get in exchange for your email address.
I suggested that readers use the infographic it as a cheat sheet the next time they’re hosting an event.
At a meeting in Milwaukee today, I was telling several other consultants in The Summit Group who do marketing and publicity about it, and they all asked for the link to the infographic above. Then I started mentally ticking off ways to use this helpful cheat sheet when marketing your own events. You can:
- Choose your hashtag early before someone else can claim it.
- Give this infographic to an assistant who helps with your social media.
- Share it in your PR, marketing and social media groups on sites like LinkedIn and Google+.
- Speakers, if you do presentations on PR, marketing, or event planning, share this with your audiences and be sure to credit Marketo.
- As part of your event planning, think about types of blog posts you can write, types of photos you can shoot at the event, and whether you want audio or video recordings of the event that you can share afterward. Often, these are last-minute considerations that fall through the cracks if you run out of time.
- Authors, use this checklist for your next book signing or author event.
- Webinar and teleseminar hosts, you can use this too.
Consider adding to the list:
- Enlisting the help of a graphic artist who can create a logo for you, for only $5, at Fiverr.com.
- Creating a tagline or slogan for a major event. Check out SloganSlingers.
- Create some snazzy images of your own using Canva, the free and simple drag-and-drop program.
Those are my ideas. Now, let’s hear yours. What other ways do you promote events? How would you use this infographic?
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