They say that if you took only a small fraction of the time you spend on Facebook, Twitter, Instagram or LinkedIn—as little as three minutes a day—and spent it on Pinterest, you could rake in traffic to your website, build an email list and have a profitable social media site, regardless of what you’re selling.
I hosted Daniel and John on a webinar yesterday and watched as they taught authors and experts a variety of Pinterest tactics and then wove the tactics into an overall strategy. The replay is available here but only until midnight Tuesday night, May 1.
Here’s why Pinterest is so much more effective at helping you sell:
On Facebook: To get significant exposure, you must pay for an ad. The half-life of a Facebook post is only 90 minutes.
On Twitter: You can retweet. But the half-life of a tweet is only 24 minutes. And it goes only to your followers. For most of us, it’s not worth sharing.
On LinkedIn: You can share content, but most of it’s shared within professional groups or only with connections. LinkedIn is mostly for networking, not for selling.
On Instagram: Sure you can post pretty photos, but you can’t link to anything.
Pinterest Wants You to Sell, Sell Sell
Selling something on Pinterest is far easier. The half-life of a Pinterest pin is 3.5 months! It can still drive traffic day after day and can still be pulling traffic within two years.
Unlike the other major social media sites, Pinterest wants users to sell. That’s why they let you link your individual pins to Amazon, your Etsy store, your website or any other web page.
It’s working. Shopify, an ecommerce platform for online stores and retail point-of-sale systems, says the average order value of sales coming from Pinterest is $50—higher than any other social media platform. And Pinterest is the Number Two overall source of all social media traffic to Shopify ecommerce stores.
Tip-o-graphics Help You Sell
The big mistake too many people make on Pinterest is pinning only pretty photos of something they’re selling, and then linking to a sales page.
Along with the photo, why not share a half dozen tips on ways people can use your product? Or excerpt tips from your book. To sell more, plant the seed in people’s minds by helping them see themselves soaking in a bath using your essential oils. Or wearing your sparkling handmade jewelry on a date. Or learning things that will make their businesses more profitable after reading your ebook or attending your workshop.
Daniel demonstrated how to make a tip-o-graphic in less than 10 minutes, during yesterday’s free training. I created the yellow one you see above in about 20 minutes on Canva, one of the best free tools for making these images.
I pinned it to Pinterest and linked to this blog post.
My assistant, Christine Buffaloe, who knits exquisite shawls, cowls and purses, attended the training too. Here’s the tip-o-graphic she created on how to felt a knitted purse in 7 easy steps:
It links to her Etsy store.
I know what you’re thinking. “But these tip-o-graphics don’t look as elegant and fancy as most of the others I see on Pinterest.”
They don’t have to. John gave several examples of how spartan tip-o-graphics pull traffic and sell. He explained how a super ugly (my description) tip-o-graphic created by my mentor, Tom Antion, sold two products worth $20,000 each.
3 More Pinterest Sales Tips
- If you’re a man, make sure your Pinterest profile photo shows you next to a woman—your wife, girlfriend, sister, cousin, any woman actually. That’s because up to 85 percent of Pinterest users are women, and many feel more comfortable buying from a woman. Most of them won’t know the Pinterest account is yours.
- Pin content that ties into one of the “6 Fs on Pinterest”: Fitness, Food, Fashion, Family, Funny and Fido/Feline (cute). If your topic doesn’t tie in directly, you might be able to get away with using a cute photo of a dog or cat.
- Pay attention to topics that are trending on social media. Can you tie those trends to something you’re selling?
Don’t Miss the Webinar Replay
The video replay disappears at midnight Tuesday night. Watch it here. That’s also the deadline for the special offer from Daniel and John that will help you sell more on Pinterest easier and faster than ever before. Even if you don’t buy, the webinar replay will put you light years ahead of your competitors.