Cheryl Stroup of Sanger, California writes:
I am a soap maker working out of my home (you can visit my website). I use only natural ingredients in my soaps. One of the hottest rages in the market is food-scented soaps and other products such as candles. Most fruits and foods do not produce essential oils. Any soap that smells of fruits is scented with artifical fragrance oils and therefore has not been part of my soap repertoire.
In January, I came across a beer line of Belgian Lambic ales–beers made with fruits such as rasbperries, peach and black currants. I devised a technique I hoped would preserve these beer characteristics and did an expriment to see if the fruit scents would hold up under the soapmaking process—they do! I now have the only fruit-scented soaps on the market that do not use artificial oils. And beer is wonderful for the skin and hair as well.
I sent soap samples to the editor at All About Beer magazine and the soaps were featured in the June/July issue, in time for Father’s Day. But the soaps are great for everyone. Does anyone have any suggestions for reaching the beer market or other specialty/novelty markets with these wonderful soaps? I also make custom beer soaps, the most recent used Dos Equis.
The Publicity Hound says: Beer-loving Hounds everywhere, unite! Let’s toast Cheryl on her success with All About Beer magazine and also give her some super ideas on how she can spread the word about these candles. This one is really fun, and I can’t wait to see the responses.