Tom Wray of Chicago, Illinois writes:
“I run a small webmagazine that covers a portion of the gay community in the Great Lakes area. My core coverage area is Illinois, Wisconsin, Indiana and Michigan with some coverage of Ohio, Minnesota and other states near the region. I’ve had it for four years, and the last year it’s been called the Great Lakes Den.
“What are some good ways to publicize a publication that doesn’t have a print edition? I have a pretty decent readership–about 2,000 hits a month. But I would like to expand the readership so I can sell more ads, encourage groups to send me press releases, approach print publications and increase sales from the web storefront I have in conjunction with the magazine. I have good coverage and I’m already considered one of the best resources for news in this community for the region. The problem is getting more people to know it.
“I have almost no budget until I can start selling more ads. Also, the community I cover can be hard to reach. It’s the niche of a niche of a niche, with people often in isolated areas away from large cities and who may not want to advertise their membership. Any suggestions?”