Publicity Hound Kevin Jackson of Chicago, Illiois writes:
“I recently opened a men’s specialty store that does NOT focus on clothes. Rather, it’s a lifestyle concept that sells skin and hair care products, accessories (watches, belts, etc.) and home furnishings (bar accessories and the like) designed for men. I think this is a unique concept and would like to get the word out to the media in my market.
“I also plan to get customers involved in the community by offering specials in support of a different charity each month. For example, one month I’ll provide a discount for customers who bring in old cell phones that can be donated to shelters. Another month may encourage people to bring in non-perishable food items that will be donated to the needy.
“In addition to fashion reporters at the newspapers and magazines, are there other opportunities for me to spread the word?”