Some Publicity Hounds sabatoge themselves and make it difficult for the media to find them, then wonder why they don’t get publicity.
For example, they give media contacts only their office phone numbers, forgetting that radio talk show hosts and newspaper reporters work around the clock and sometimes need to contact sources in the wee hours of the morning, or late at night.
Others pretend to be experts in their topic. But when a reporter Googles them, nothing comes up on the search list. Worse yet, the so-called expert doesn’t even have a website.
Those are two of eight gripes that Sherri Maksin, senior producer at CNN Radio, outlines in an article at the Bulldog Reporter blog.
Pat attention to what she says. And if you’re guilty of any of the eight sins, clean up your act.