If your boss expects a thick pile of press clippings at the end of each month, and you fear for your life because you don’t have them, it’s time to bring the boss into the 21st Century. Find out, instead, what bloggers are saying about your company.
I just spent the last hour surfing from blog to blog, trying to find out what people are saying about The Publicity Hound. I was amazed at what I found.
Here’s what they’re saying:
–Book marketing guru John Kremer, one of my heroes, posted an item in his blog last week, saying he thinks my dog joke ebook is a smart marketing idea. “This book gives her easy access to dog-loving sites…Trust me, if she does a viral marketing campaign to these people about her dog joke book, she’ll reach many people who also need to learn more about publicity. Once at her site, they’ll discover that she has a lot more to offer them.”
–At the New Jersey Christian Writers Group blog, Louise Bergmann posted an item in which she gushed about my recent teleseminar on how to write eye-opening promo pieces that sell books. “It was one of the best investments I’ve made in my book,” she wrote.
–My ezine item last month about the four 4 PR trends (including blogging) that people were buzzing about at a recent PR convention were reprinted by the Stark County Law Library Blawg in Ohio and Real Lawyers Have Blogs, among others.
–The Flight Tickets to Costa Rica blog reprinted an item from my own blog about how to get your story into inflight magazines. It left intact a reference and a link to my “Special Report #29: Fly High with Publicity in In-flight Magazines.”
–In her face2face blog, Susan Pelletier, executive editor of Medical Meetings magazine, mentioned an item I printed last year urging Publicity Hounds who hold press conferences and meetings to display their logo prominently on the podium at the front of the room.”And I love the way I heard about this item: Someone who reads both her e-newsletter (which I just signed up for) and this blog suggested she get in touch with me to share the wealth. And in true publicity hound fashion, she did.” Susan included a link on how to sign up for this ezine.
And on and on and on it goes. Of course, if I screw up, the bloggers will send me to the dog house. But the point is, this kind of advertising is better than anything I could ever afford. And because bloggers read each others’ blogs, the free publicity will multiply.
If you want to see what the bloggers are saying about your company, or your boss, go to Technorati.com and do a search. If nothing comes up, you need to start creating a presence on the Internet. Your own blog is a great place to start. One of the very best blog books is Don Crowther’s “Blogging for Business” ebook.
By the time you’re finished reading just a few chapters, he will have convinced you that if you’re not blogging, you aren’t taking advantage of the best kind of free publicity out there.