Every year, newspapers, magazines, TV news shows, newsletter editors, the wire services and even nonprofits feature products and services that would make ideal holiday gifts for their audiences.
It isn’t too late to pitch your product for many of these special features. Newspapers, for example, typically plan several holiday gift sections in November and December. If advertising revenue is particularly lean during one of those months, they’ll throw in an extra gift section suddenly in hopes of bringing in more money.
For Publicity Hounds, this means knowing about every opportunity to get your consumer product or service in front of the right audiences. Sometimes all it takes is sending a press release and photo to the right contact.
One way is to subscribe to The Weekly Buzz, a free weekly ezine published by The Gift List, the subscription-based service that provides contact information for journalists and others looking for products and services that would make great gifts. To subscribe, go to The Gift List website homepage and click on “Newsletter” on the left, near the bottom of the list.
Authors, if your books would make great holiday gifts, you should be subscribing to this ezine, too.