Lisa Cupolo of Ballston Spa, New York writes:
“I handle public relations and marketing for Northwoods Health System, four rehabilitation and nursing home facilities that offer pediatric through geriatric care.
“I’m looking for story ideas that I can pitch to the local business journal. The newspaper only focuses on hard business stories as opposed to human interest stories. For example, the health reporter will write stories related to how health facilities, such as hospitals, are surviving within the trying times of the health care industry.
“I also see several articles published in this particular publication regarding our competitors. Readers are decision makers as far as the health care needs of their families. That’s why we’re targeting the business journal.”