If you sell a product that helps people stay fit, submit it to Fitness magazine, one of the major magazines concentrating on exercise, health and nutrition information.
But don’t expect the editors to simply pick up the glowing pros from your news release.
All products are tested, says Jennifer Matarazzo, associate editor of Fitness. She also says it’s important to know the various editors before pitching, so you aren’t pitching to the wrong person.
Read more of her pitching tips in this item at the MediaInsider blog.