Avrom Honig writes:
“My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention.
“Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food magazines? We’ve already been on ABC News and PBS’s “Frontline,” and in the Wall Street Journal. But we’re always interested in any other media attention we can generate, including blogs.
“We’d love to hear ideas from your Hounds on other media outlets or bloggers that might be interested in covering Feed Me Bubbe.”
You can watch this segment, in which Bubbe makes “Jewish penicillin,” or chicken soup.
Send the excellent media coverage you have received so far to the big food magazine editors and invite them to come cook with Bubbe. Just be careful not to send media coverage to competitive outlets.
That is a brilliant idea. I was unsure if that was the right way to approach this. So you are saying by showing what we have done will wet their appetite to take us seriously. Would love to hear more.
Just for the heck of it, I think you should try contacting the Food Network (go to their website) and let them know what you’re doing.
They’re a little too slick and polished for you and Bubbe, but the fact that you both have a huge following could really work in your favor.
I agree with Joan that a Food Network pitch would be great. With that and other food media outlets in mind, I would use a High Holiday or Chanukah angle. Bubbes are stereotypically recognized for their holiday cooking prowess, and these publications/show often run features or sidebars about Jewish holiday food. You might emphasize honey-flavored/infused foods for the New Year, varieties of latkes for Chanukah and so on.
You can also bring “Feed Me Bubbe” to the attention of Jewish genealogists and genealogical organizations. Family history is not just names and dates; it also includes cherished recipes and wisdom from our elders. A lot of genealogical bloggers (not just Jewish ones) could mention Bubbe.