Here’s a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a “Week of the Year” to promote a good cause.
Dairy Queen is creating the Girl Scout Thin Mint Blizzard for the month of July to promote Girl Scout Appreciation Week July 7-13.
What a wonderful idea! No more having to wait until March every year to enjoy these luscious cookies. And I’ll take a Girl Scout Thin Mint Blizzard any day, compared to the other sickening sweet candy and other sugary additions that go into Blizzards.
By the way, do you have your own day, week or month of the year? You should. Just go to Chase’s Calendar of Events and submit it for free. April 15 is the deadline for the next printed edition of the popular reference book which many journalists use.
As I explained in my “Special Report #45: How to Generate National Publicity from Your Own Holiday (or Day, Week or Month of the Year),” you can piggyback onto your own holiday or day, week or month of the year when pitching story ideas to bloggers and journalists. For some reason, the media love these tie-ins.