Seth Godin’s excellent list of “How to Get Traffic for Your Blog” includes lots of things I was taught to do when I worked as a newspaper reporter:
- Use lists
- Break news
- Include polls, meters and other eye candy.
- Point to useful but little-known resources.
- Write about a never-ending parade of topics so you don’t bore your readers.
- Don’t be boring.
And on and on. Godin’s list includes two recommendations that contradict each other. Number 27 says:
“Include comments so your blog becomes a virtual water cooler that feeds itself.”
Number 34 says:
“Don’t include comments. People will cross-post themselves.”
He doesn’t allow comments, by the way, and explains why: he doesn’t want want to write in anticipation of the commenters, and he doesn’t want to discipline himself to ignore comments. Rather, he’d be inclined to respond to every one of them.
I love the comments function and allow comments here. Comments, anyone?