Marsha Jordan of Harshaw, Wisconsin writes:
“I’m the founder of a national nonprofit charity helping sick children and I’ve written a book to use as a fundraiser—a compilation of inspirational essays designed to encourage anyone dealing with difficulties and challenges of life. It’s illustrated with drawings by children battling cancer and other serious illnesses. It’s called Hugs, Hope, and Peanut Butter, and it’s specifically targeted at women.
“We want to sell as many books as possible to raise money for the foundation. Since it won’t be produced by a big publisher, we won’t have a publicist. It’s up to me to see that the books sell.
“How do I encourage women to buy this book rather than one of the many other inspirational books out there? I’ve considered forming an alliance with a female musician and selling the book and her CD as a package, thus targeting two markets at the same time. I’m not sure where to begin with something like that and how to convince a musician to work with us.”
The Publicity Hound says: This is one of the more difficult assignments. But our Hounds haven’t been stumped yet. I frequently preach that the best way to get publicity for a book is to not promote the book directly. Instead, offer information that piggybacks onto upcoming holidays, celebrities, current events, trends, etc. What can Marsha do to sell more books? Any tie-in with the peanut butter theme?