The 14 most powerful words in marketing and publicity

Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the 14 Most Powerful, Effective Words in Marketing. 

The list is courtesy of Jeanne Hopkins of HubSpot, and Jamie Turner, CEO of social media and mobile marketing firm 60 Second Communications and the Founder of the 60 Second Marketer.

They included the list in the book they wrote, Go Mobile. 

Here are the 14 words that also can be used in your publicity campaign because they make people pay attention, click, read and sometimes even buy:

1. Free
2. Now
3. You
4. Save
5. Money
6. Easy
7. Guarantee
8. Health
9. Results
10. New
11. Love
12. Discovery
13. Proven
14. Safety

You can use these words in website copy, press release headlines, tweets, your bio, direct-mail pieces, your online press room, and in pitches to bloggers and journalists.

What other ways can you think of to use the words on this list? 

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