Why Teaching Online Beats Creating Infoproducts Every Time

This might sound odd coming from someone who has an inventory of more than 150 information products.

But teaching online courses can be far more profitable than all those ebooks, video replays and special reports that are in my store.

I’ve been creating infoproducts for almost two decades, and they’ve been a gusher of a revenue stream. I don’t plan to stop creating them.

But I’m adding something else to the mix. In-depth online courses like the Author Email Boot Camp that I offered as a pilot this past spring. It was so successful, and I received such helpful feedback from my students, that I’m rolling out a bigger, better course in October.   

I would never had considered a pilot if it hadn’t been for advice from Danny Iny of Firepole Marketing. He’s built a seven-figure business offering mostly online education. 

If you’re considering following in his footsteps, or if you’ve been toying with the idea of teaching online but you’re not quite sure if it’s worth it, you should grab the digital version of Danny’s new book, “Teach and Grow Rich,” yours free until Monday, Sept. 21. Get it here. (This is an affiliate link, and even though the ebook is free, I earn a commission from Firepole if you buy anything down the road.)  

How Education Entrepreneurs Profit

Danny presents a compelling argument for why Education Entrepreneurs, as he calls them, can make so much more money offering online courses that are vastly superior to traditional infoproducts.

1. With little to no investment, you can create a guided experience that will lead people to specific outcomes and results they want.
2. You can set a much higher price for an education product. Hundreds, or even thousands of dollars aren’t uncommon. Because you’re selling the result, and not the product itself, price becomes a non-issue for the right customer.
3. Just like anything digital, you can sell it unlimited number of times. You can expand and update your course as many times as you want, increasing its value and (ultimately) price.

I’m not suggesting that this is right for you. But if you have the nagging feeling that you can share your expertise in much better ways than creating digital products that compete with all the other free information online, at least read Danny’s book and then decide. And let me know what you think about it.

In case you’re wondering, one of the reasons I created so many infoproducts was because that’s how Internet marketers made money when I got started. Plus, the technology wasn’t in place to be able to use programs like GotoWebinar which makes presenting course content fairly easy once you get the hang of it.

Have you considered an online course? If so, what’s stopped you from creating it?