If you’re trying to get into Newsday, the New York daily paper with almost a half-million circulation, pay attention to these pitching tips from associate editor A.J. Carter, courtesy of Bulldog Reporter’s excellent Journalists Speak Out newsletter:
—Make your online newsrooms easier to navigate. (Listen to the hour-long interview I did with Drew Gerber of Presskit 24/7.)
—Pitch beyond “hard news” if you’re a small company.
—Don’t overlook face-to-face meetings with editors, but be patient if they don’t accept your invitation immediately. (See my free article “18 Ways to Schmooze with Reporters”)
—Post expert bios online and use ProfNet, the subscription service that provides hundreds of leads each day from working journalists.
If you’re a sole proprietor author, speaker or expert, subscribe to Dan Janal’s leads service called PRLeads.