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Media Relations
How to create an Experts Directory to promote your experts
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How to find freelancers and start forming relationships
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New to publicity? Start at bottom of media ladder
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TV Weatherpersons Day is February 5
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Dying to get on ‘Oprah’? Check her website
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Research media outlets before sending expensive press kits
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Attend Business Journal parties, but don’t pitch
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Dazzling grand opening won’t ensure a great restaurant review
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Don’t lay guilt trips on media that won’t cover you
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Research the media before you pitch
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