They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them at all costs.
But if you absolutely MUST have a groundbreaking event because your boss demands it, here’s a different twist on a tired theme. It’s courtesy of Lois Kirkpatrick of the Fairfax County Department of Family Services in Fairfax, Va. Lois submitted a “Help This Hound” question for my blog and ezine a few weeks ago, and got some great ideas from my readers about alternatives to cliche groundbreaking ceremonies.
How about other fun alternatives to traditional groundbreakings, ribbon-cuttings and check-passings? What have you done in your own community to generate publicity for these otherwise staid events?