If you’re an expert in pain management, would you ever guess that other experts are taking about bracelets?
Yes, bracelets. That’s what Publicity Hounds learned last week during the webinar I hosted with Larry Levy, who was demonstrating the new service his company has created called the Influencer Exchange. It’s a sophisticated subscription website that tells you, within seconds, which experts are discussing which topics in a particular niche, and the level of influence of each expert.
He used the pain management example to illustrate his point.
We learned that many of the experts he found were discussing bracelets. Yes, bracelets.
The controversial topic of whether magnetic and copper bracelets actually relieve pain is all over the media right now, and his website tracked down the experts’ quotes.
Why Finding Influential Experts is Valuable
Knowing that information means you if you’re an expert in pain management, or you represent a pharmaceutical company that sells pain-killers, you could comment at a blog, write your own blog post or a timely op-ed piece, or create a video on the topic of bracelets and pain.
Unlike Klout.com, which really doesn’t measure influence, Levy’s service tracks experts across the entire media and social media landscape.
Click here to watch or download the video replay, sign up for a 14-day free trial, and then listen as Larry explains why you must act quickly to lock in a lower monthly subscription price. (I promote this service as a compensated affiliate.)