Facebook page needs to attract women who laugh at themselves

Cary Goldwasser and Diane Kline

Diane Kline of St. Louis, MO, writes:

“I am the co-author of QuirkOut! Crazy Things Women do to Stay Sane.  It’s a blog and weekly column, for women 20 through death, in the St. Louis Post-Dispatch newspaper on Sundays—sort of a Martha Stewart meets Tina Fey.

“We all have QuirkOut! moments. We just named them. They are quirky behaviors that help women of all ages get through our busy lives – such as taking three purses on an overnight trip or keeping shoes in the oven when we run out of closet space.

“We’re trying to increase the number of Likes on our Facebook page at Facebook.com/quirkout and encourage women to submit their QuirkOut! moments to use on our blog. We occasionally feature some of these items in our Post-Dispatch column.

“We’re hoping your Publicity Hounds can offer some helpful tips on how we can reach women by using both traditional and social media.”

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  • Carol Eigner

    I have found that one of the best ways to relieve stress is to laugh – either at yourself, a situation or at something else. Finding those joyful moments is like a breath of fresh air. And they are out there if you want to find them. The saying to laugh often and live long is very true. Thank you Joan for posting this link. This is an awesome page.

    • Joan

      I agree. Any ideas, Carol, on how to get women to visit it and Like it?

    • Diane Kline

      Carol,

      Thank you so much for the kind words. QuirkOut! is all about laughing at ourselves, while finding great solutions. Any hints on getting more “LIKES”?

  • Ileana Kane

    Right off the top of my head…
    1) create a really cool contest for the “quirkyest” laugh out loud QUIRk Out moment
    of course to join the contest they’ve got to “like” you
    2) have EVERY one you know twitter about the contest and send them to
    your FB page
    3) with all of the submissions, create a really cool “quirky” book (or booklet)
    with some fun and delightful illustrations
    4) do a PR about your contest–while educating them on the new trend with women letting their “QUIRK OUTS” out (it must have a great psychological positive effect)
    and you will be the TREND setters; )

    This is so cool, get your butts on the radio:) I could just go on and on with this one….have FUN!
    -Ileana
    ps get a bunch of friends togehter and do a “Quirk Out” brainstorm dump

    • Joan

      Brainstorming is a fabulous suggestions that we don’t see mentioned here very much. Then again, the Help this Hound feature IS a brainstorming session of sorts. Thanks, Ileana, for an idea that also can be taken into the corporate world.

    • Diane Kline

      Ileana,

      LOVE the contest idea. Any thoughts about a great contest prize?

      Diane

  • Joan

    Diane, last week, I tweeted about 5 tips on how to engage fans and followers on Twitter, Facebook and the other SM sites. I love the scavenger hunt idea. I’d also give away a cool prize if somebody can find what you want them to find. You can read them all here: http://www.ow.ly/8mNYQ

    P.S. How to “hide” something on a Facebook page? Just create a status update.

    • Diane Kline

      Thanks Joan. That blog is fantastic and chock full of ideas. You are such a great teacher/mentor/inspiration. Love reading your newsletter.

      • Joan

        Glad my Hounds could help, Diane.

  • Christina Steder

    Hi Joan!

    I noticed that one of the suggestions to promote this page involved a Facebook contest that included the idea that someone has to Like the page in order to enter. This is against Facebook’s contents guidelines. (The guidelines also include a bunch of other stuff most people would instinctively do.) Here’s a link to the guidelines: http://www.facebook.com/promotions_guidelines.php It would really stink to work so hard to create something just to have Facebook take it down for breaking the rules, so I hope everyone reads these rules before dreaming up their own contests!

    • Joan

      Contests are so often a landmine on many social media sites. Thanks for the reminder and the link, Christina.