10 ways to build authority as an online writer. [PR peeps: Share with your clients.]
Don’t copycat other writers. But you can build influence by using writing techniques that influential writers use.
When press releases do and don’t help your marketing.
Writing and distributing press releases online can be very expensive if that’s all you’re doing in your PR campaign. Before you write, know exactly what press releases can and cannot do for you.
5 Foolproof Ways to Boost Your Public-Speaking Skills
Great tips for beginning speakers, from Entrepreneur magazine. Veteran speakers can learn from these too!
The ugly truth about multitasking and 8 tips to train your brain to stay focused
This is a wake-up call for all of us (me included) who think doing two or three things at the same time is productive.
10 tips to get blog tours and guest posts right
Authors, writers and anyone planning a blog tour: This advice will keep you on schedule, on track, and make the tour a win-win for you and the blogger.
Learn a valuable PR lesson from Instagram’s faux pas.
Instagram’s reversal of its public policy on how it uses your photos was a communications and PR nightmare. Here’s why. Valuable lessons for anyone on how to communicate with customers or your audience.
6 examples of Fast Company op-eds that the mag offers as examples of “how to do it right.” [See sidebar]If you want to write an op-ed for Fast Company magazine, you might want to approach it differently than if you were writing an opinion column for a newspaper or any other magazine. Here are tips from Fast Company editors, and a half dozen examples of op-ed columns it offers as terrific examples.
Gutsy Kentucky ad agency wins A&W as a client after “LinkedIn bombing” the company president with messages
A story that could have ended disastrously has a happy ending as A&W hires an ad agency that staged a “LinkedIn bombing” to catch A&W’s attention.
Ecards create clutter in LinkedIn’s direct messages. Save these for Facebook. Am I wrong? Weigh in.
Don’t annoy your business connections on LinkedIn by sending ecards that wish them happy holidays or happy birthday. Linkedin is for business—not for messages of a personal nature.
5 top 2013 conference trends to watch. [Illuminating for speakers, event planners]If you’re planning conferences, conventions or seminars for this year, don’t miss this list of trends. Understand how your audiences learn and how they are going to share and apply what the special event teaches them.