10 places you can’t afford to publish mediocre marketing copy.
Use actionable words at the beginning of your meta description, like “Read,” “Discover,” and “Learn,” and explain what’s in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media.
How to get viral publicity.
Having your content go viral is also an incredibly powerful way to get your name known and build your brand.
LinkedIn InMail, NOT an agent, lands author a book contract.
Not even a book agent could do what LinkedIn InMail was able to do.
How Facebook Fan Page Photos = Engagement! [infographic]
Facebook Fan Page photos – how often do you post them? If you’re posting 1 per day, that’s one in 300 million photos uploaded per day!
3 Ways to Use Pinterest Secret Boards in Your Business
With over 11 million active users, Pinterest has drawn a larger crowd in a shorter amount of time than any other social network.
How to use YouTube to combat a bad online reputation.
Not only do videos get a lot of attention in the search engines ranks compared to just regular old links, they also work really well for reputation management.
3 ways marketers can use Facebook Graph Search.
The more fans that engage with your content, the more likely it will appear in the Graph Search.
EveryBlock, a great site for neighborhood news, closes its doors.
Though EveryBlock has been able to build an engaged community over the years, they made the decision to wrap things up.
Biggest Moments In Social Media Marketing — Wins and Fails
As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage.
How to leverage Twitter’s Vine app for B2B content marketing.
While Vine is still in its infancy, adopting another social tool can help showcase your business, humanize your brand and increase your awareness.
[…] others, their pet becomes part of their brand: look at Joan Stewart, the Publicity Hound whose entire persona revolves around dog […]